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Taking 50 million as seriously as one WSJ reporter
I must admit right away that I am a disciple of the seminal book on the Internet revolution and what it means for business, The Cluetrain Manifesto. The main premise of the manifesto is that markets...
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B2B social media marketing is essential
Glen Gow wrote an important article over at Achieve Marketing Leadership titled Why waste your money on B2B Social Media? that I am going to excerpt and share here. Like Glen, we at Abraham Harrison...
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Build Twitter followers using the theory of everyone
Look to the Long Tail to recruit brand ambassadors Well, as regular readers of this blog know, I am a Cluetrainian. This means I put more trust in the value and impact of the online influencer long...
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Twitter success demands both top influencers and everyone else
Do you focus on the most popular and ignore the rest in social media? Too many colleagues, organizations, and companies are keeping their circles of influencers small, believing it is better to invest...
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Inbound marketing the way nature intended
Last week I asked my management team if what we do at Abraham Harrison is inbound marketing. Sara Wilson, my COO, told me yes, that our digital PR strategy of identifying thousands of topical blogs and...
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The Social Media News Release explained in detail
Last week I dissected a blogger outreach pitch email line-by-line in Detailed analysis of the perfect blogger pitch as a way of proving that no matter how brief and conversational one of Abraham...
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Can PR leave behind magical thinking for science?
Don’t let your social media hypothesis dictate your conclusion While neither marketing nor social media are sciences, one needs to use scientific principles to be most effective when it comes to both...
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Blogger outreach is earned media not paid, right?
My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My definition–and my assumption–has always been that blogger outreach is...
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